Senior Director, Product Marketing

Russ Schafer brings twenty years experience in product and corporate marketing to his role as Senior Director of Global Product Marketing for Yahoo! Connected TV.  Prior to joining Yahoo!, Russ held positions as Director of Marketing, Director of Technology Management, Director of Business Development and Operations, and Regional Sales Manager for Intel, Sybase, and IBM.  He has marketed a broad range of hardware, software, and Internet products and services to consumers and businesses. His responsibilities spanned the entire product lifecycle, including research, design, development, branding, pricing, manufacturing, inventory management, distribution and intellectual property.  Russ’ experience as an entrepreneur included time as Director of Product and Business Management for an Intel-funded startup that developed a mobile wireless and e-commerce software platform and service.  He was responsible for market development and business management including market research, pricing, user interface design, e-commerce transactions, e-coupon advertising, and a multi-million dollar P&L.  Russ holds an MBA in international business from Duke University and a BBA in Management from Texas A&M University.

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